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You have probably heard the term Big Data. What does that mean anyway? Today I'm joined by Alastair Woolcock (@AlastairKW), to talk about Data Science. We uncover the science of data analytics and how data is unlocking market changing insights at all levels of business. Whether you're a small business trying to understand social media and it's influence on your marketing efforts, or an enterprise organization trying to understand client behavior, data can be a powerful tool. There is a growing industry of data science that is trying to use the power of hypothesis to mine for insights in the mountains of data that our modern businesses produce.