Keeping up with the speed of change

“The world is changing. I feel it in the water. I feel it in the earth. I smell it in the air.” Galadriel, the powerful elf queen in LOTR would, of all folks, know, being immortal and all. Perhaps if she were around now, she would’ve said “I see it in the data”.

So here’s something for you to chew on. According to Lions Live, June 2020, in the last 10 years, e-comm penetration increased at an average rate of 10%. In the last 90 days, it’s increased more than an additional 10%. The world is indeed changing. As the world population is driven into the virtual ether, the way businesses do business has to change – immediately.

Marketing activities, such as events, on-premise promos, and live sponsorships have become unusable vehicles for the present – which pushes digital channels into a hyper state of activity. Office visits, sales calls, and happy hours literally don’t exist in the manner they have toward our society for decades. And yet…the size of the consumer market hasn’t changed, nor have long-standing needs or desires.

 How do businesses evolve to effectively engage and reach their markets? There is enough data in the marketplace, to know. And there is enough expertise to know-how. So...do you know? Do you know how? Are you?

 Modern Marketing and Customer Success models require advanced governance models and maturity across people, processes, data structures, and more.  For the first time, we at CAVU, have opened up for free our proprietary assessment models to allow you to benchmark, learn about your opportunities to apply AI and Analytics to increase revenue through modern customer-centric engagement models.